Efficient Due Diligence
The use of a startup’s information room can speed up the fundraising process by putting all relevant documents in one location and reducing the need for repetitive requests. This can help maintain momentum in the due diligence phase and help create a positive impression on investors.
Complete Information on Your Market and Your Competition
Investors will want to see an understanding of your business’s structure as well as the industry landscape and your competition. Included in this analysis is a competitor analysis that shows different pricing points and features and any market research you’ve done. Include a section on your team. This should include the number of employees, their positions and salaries. You may want to include customer references or referrals to demonstrate your worth to them.
Demonstrating Scalability and Growth
Investors want to know that you have the potential to grow rapidly and scale your business. This can be shown through financial projections, as well as customer acquisition data.
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